Global investment in financial technology has grown significantly in recent years. Current trends show a shift towards fintech and away from traditional banking. Such trends can be largely attributed to the introduction of blockchain technology and the meteoric rise of cryptocurrency. Bitcoin, a market leader in technology innovation, revolutionized digital currency by eliminating the need for financial institutions and promoting financial inclusion. Naturally, applying blockchain technology to financial services has resulted in the emergence of investment platforms that align with Bitcoin’s premise. By offering innovative solutions to improve existing financial services, investment platforms have become widely accepted and unsurprisingly popular. Serious investors quickly recognized early potential and responded by bypassing banks to capitalize on higher interest rates, faster transactions, lower fees, and financial inclusivity. This sudden rise in popularity has opened opportunities for new fintech platforms to enter the cryptocurrency marketplace and overtake existing financial providers. As such, Lovar aims to compete with and overtake banks as the preferred provider of investment solutions.
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